HOUSING SECTOR

Alpha Living Performance Index

An evidence-led view of how Alpha Living performs for residents.

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Housing Sector Performance Index
ABOUT THE LANDLORD

About Alpha Living

Alpha Living provides sheltered and extra care housing for people aged 55 and over. Its homes support independent living, with services that vary by development and include housing management, communal facilities and additional support. It operates across Northern England and parts of the Midlands.

Landlord type Charitable housing association specialising in sheltered and extra care housing for people aged 55 and over
Registration Alpha (R.S.L.) Limited, trading as Alpha Living — Regulator of Social Housing: L1033
Society number 16317R — charitable community benefit society
Homes owned 959 homes at 31 March 2026, including 33 owned homes managed by other organisations
Homes managed 926 owned homes managed directly at 31 March 2026. The accounts do not identify a separate additional portfolio managed for other owners.
Operating area 11 local authority areas across Northern England and the Midlands, including Wirral, Cheshire, Greater Manchester, Merseyside, Sheffield, Leeds, Telford and Staffordshire
Regulatory status Registered provider of social housing. Alpha states that it has fewer than 1,000 homes and does not currently have an RSH regulatory judgement or grades.
LEADERSHIP

Senior leadership and board

Chief Executive Sally Parsons
Associate Director of Finance and Company Secretary Jess Williams
Director of Operations; senior lead for complaints Sarah Houghton-Grimshaw
Head of Housing Chloe Brennan-Ward
Head of People Kath Hatton
Head of Property Danny Melia
Head of Finance Rachael Parry
Chair Kevin Willetts
Vice-Chair Tony Muir
Chair, People and Culture Committee Peter Gibbs
Board Member Nick Cumberland
Board Member Ben Jones
Board Member Lawrence McIntosh
Board Member; Equality, Diversity, Inclusion and Belonging Champion Dawn Morris
Board Co-optee Graham Bell
Board Co-optee Veronica Cuthbert
Board Co-optee Sue Stubbs
Board Co-optee Alison Tattersall
RESIDENT INFORMATION

Contact Alpha Living

Official routes for residents to contact their landlord, report repairs and make complaints.

Customer enquiries
0330 460 9870
Email
enquiries@alpha-living.co.uk
Repairs and maintenance
0330 460 9870 Speak to your Development Manager or call Alpha to report a repair. How to report a repair
Out-of-hours emergencies
0330 460 9870 Press option 2 to speak to the Duty Officer.
Complaints and feedback
customerexperience@alpha-living.co.uk Complaints process and performance reports
Contact form
Contact Alpha Living online
Resident involvement
Resident engagement and scrutiny
Reports and accounts
Annual reports and financial statements
Resident information
Publication scheme and landlord information
Registered office
Alpha (R.S.L.) Limited
Management Office
Poppyfields
Woodpecker Close
Upton
Wirral
CH49 4AA
Official website
www.alpha-living.co.uk
HOUSING SECTOR REPORTING

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Housing Sector reporting and analysis relating to Alpha Living.

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