HOUSING SECTOR

Ash-Shahada Housing Association (ASHA) Performance Index

An evidence-led view of how Ash-Shahada Housing Association (ASHA) performs for residents.

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Housing Sector Performance Index
ABOUT THE LANDLORD

About Ash-Shahada Housing Association

Ash-Shahada Housing Association, commonly known as ASHA, was established in 1989 as a Muslim-led housing association. It provides housing for people from different faiths and communities, with London homes allocated through council nominations and hostel referrals. It has also operated a substantial supported exempt accommodation service in Birmingham.

Landlord typeNon-profit community benefit society providing rented housing
RegistrationAsh-Shahada Housing Association Limited — Regulator of Social Housing C3843
Society number25805R — registered under the Co-operative and Community Benefit Societies Act 2014
Social housing owned222 units owned and directly managed at 31 March 2026. The RSH return classifies these as general needs rental accommodation; ASHA’s website describes 154 general needs homes and 68 hostel bedspaces. The regulatory ownership total comprises 154 freehold units and 68 held under leases.
Other accommodationThe March 2026 RSH return separately records 4,478 non-social rental units owned by ASHA and managed by other organisations. Regulatory ownership includes leasehold interests; this figure should not be read as 4,478 freehold houses.
Management arrangementsNo social or non-social rental units managed for other owners were reported in the March 2026 RSH return.
Operating areaLondon, principally Lambeth, Southwark and Croydon; Birmingham supported exempt accommodation operation subject to an announced exit plan
Services and changesGeneral needs rented homes, hostel accommodation and supported exempt accommodation. ASHA says its Board approved withdrawal from the Birmingham SEA operation in March 2026, with a phased transition; completion was not verified.
Regulatory statusRSH’s July 2021 notice found non-compliance with governance requirements. An independent statutory inquiry was announced on 3 November 2026. ASHA is a small provider and does not receive regulatory grades.
LEADERSHIP

Senior leadership and board

The following people are listed on ASHA’s public team and Board pages, checked on 4 November 2026. RSH separately made three statutory Board appointments in July 2025; the current tenure of those appointees was not verified.

Chief Executive OfficerProf Dr Toaha Qureshi MBE
Deputy Chief Executive OfficerUmar Mahmood
Associate Director of HousingMojisola Oladipupo
Housing and Office ManagerZohara Palmer
SEA ManagerTamseel Abbasi
ChairDr Fayyaz Qadir
Vice Chair; Chair of Operations CommitteeSofiah Shazali
Treasurer; Chair of Assurance and Risk CommitteeMeekaaeel Valimohamed
Board member; Assurance and Risk Committee memberAamir Adia
Board memberAdam Lowe
Tenant Board memberAfifah Rubab
Board memberMatthew Kerchner
Tenant Board memberHasina Begum
Board memberAlice Hainsworth
RESIDENT INFORMATION

Contact ASHA

Official resident contact routes and service information, checked on 4 November 2026.

Resident enquiries
020 4581 7585Monday–Friday, 9am–5pm.
General email
info@ash-shahada.org
Repairs and maintenance
Report a repair
020 4581 7585For an emergency during office hours, call immediately. Non-emergency repairs can also be requested through the tenancy portal.
Out-of-hours emergency repairs
07947 245 412ASHA’s published emergency repair service outside office hours.
Tenancy portal
Sign in to MyTenancyPublic sign-in, registration and password-reset options were available when checked on 4 November 2026.
Complaints and feedback
Complaint policy, form and contact routesThe page provides separate email routes for social and non-social housing. Complaints can also be made by telephone, in writing or in person under ASHA’s published policy.
Birmingham SEA transition
seabirmingham@ash-shahada.org
Exit statement and transition informationDedicated contact for questions about the Birmingham supported exempt accommodation exit.
Office and correspondence address
Daily Times House
43–45 Coldharbour Lane
Camberwell
London
SE5 9NR
Annual reports
Annual reports and performance information
Regulatory information
RSH provider assessment
Statutory inquiry announcement
Official website
www.ash-shahada.org
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