Number of homes: ~12,000
CEO: Michael McDonnell
Website: www.choice-housing.org
Areas of operation: Northern Ireland

About Choice

Choice is the largest independent housing association in Northern Ireland, providing over 12,000 homes alongside care and support services. Its customer base spans older people, families, single adults, and individuals with complex needs. Choice positions itself as more than a landlord, aiming to deliver better services, stronger inclusive communities, and housing solutions for those most in need.

Performance & Accountability

Choice is registered and regulated by the Department for Communities in Northern Ireland. It has consistently reported strong financial results, with turnover exceeding £80m in 2023/24 and continued surplus reinvestment into services and new development. Governance compliance remains stable, with no significant downgrades reported in recent assessments.

Strategic Direction

The association continues to invest in building new homes and modernising its stock, while expanding its care and support services. With demand rising across Northern Ireland, Choice’s strategy focuses on balancing large-scale development with community regeneration and targeted housing solutions for vulnerable groups.

Resident Experience

Choice’s scale and role as Northern Ireland’s largest independent housing association bring both reach and challenges. While residents benefit from a wide range of homes and support services, complaints commonly highlight communication and response times as areas for improvement—issues not unusual for a provider of this size.

At a glance

• Homes: ~12,000

• Governance: Regulated by the Department for Communities (NI)

• Turnover: £80m+ (FY 2023/24)

• Focus: Housing delivery, care and support, community regeneration