Accent Group Limited (Accent Housing)

Number of homes: ~21,600
CEO: Nick Apetroaie
Website: www.accentgroup.org
Areas of operation: Across England (East, South, North East and North West)

About Accent Housing

Accent Group Limited (trading as Accent Housing) is a not-for-profit housing association operating across multiple regions in England. The group manages over 21,600 homes, serving around 40,000 residents, and offers mixed-tenure living including affordable rent, low-cost home ownership, and supported housing. Accent positions itself as committed to providing safe, secure, and warm homes.

Performance & Accountability

A stability check in December 2024 confirmed Accent’s G1 governance and V1 viability ratings, meaning the Regulator of Social Housing sees strong governance and financial resilience in place. Accent also retains an ‘A’ long-term issuer rating with a stable outlook, according to S&P Global Ratings as of July 2025.

Strategic Direction

As of March 2024, Accent manages approximately 21,602 homes, with an operating margin of 25.1%, gearing at 39.3%, and cash reserves of £137.5 million. In the 2024/25 financial year, turnover grew by 18.5% to £150.2 million, despite pressures across the housing sector. Accent delivered 458 new homes (48% rated EPC A) and invested £38 million in property improvements. The group continues to invest heavily in both stock condition and compliance.

Resident Experience

A notable Housing Ombudsman case involved a dispute over service charge calculation, lack of tenant consultation, and unfair charges for communal lighting. While the Ombudsman found no overall maladministration in the charges themselves, it did find a service failure in how Accent handled the complaint process, ordering compensation and recommending stronger complaint handling procedures.

This highlights a recurring theme across Ombudsman cases: while Accent’s finances and development plans are strong, residents often encounter difficulties with repairs, service charges, and complaint resolution.

At a glance
Homes: 21,600
Governance / Viability: G1 / V1 (Dec 2024)
Credit Rating: ‘A’ (Stable) (July 2025)
Turnover: £150m (FY 2024/25)
New Homes Delivered: 458 (FY 2024/25)
Recent Investment: £38m in improvements; EPC progress highlighted