Broadland Housing logo with white train and buildings on a red background.

Number of homes: ~5,601
CEO: Michael Newey
Website: www.broadlandgroup.org
Areas of operation: Norfolk and north Suffolk

About Broadland Housing

Founded in 1963, Broadland Housing is a leading traditional housing association in Norfolk and north Suffolk, managing over 5,600 homes. The group includes Broadland St Benedicts (market housing), Broadland Development Services (procurement and delivery), and Broadland Meridian (grant funding for local training and employment initiatives). It is committed to tenant engagement, sustainability, and community support.

Performance & Accountability

In April 2025, the Regulator of Social Housing reaffirmed Broadland’s G1 governance grade and V2 viability, and issued a C2 consumer rating, citing weaknesses in safety, transparency, and accountability standards. This marks Broadland’s first consumer grading and highlights areas for improvement in delivering the Consumer Standards.

Strategic Direction

Broadland maintains a development programme of approximately 600 new homes, spanning social rent, shared ownership, and open-market sale, helping to fund its social housing activity. The group’s structure enables balanced investment and delivery across affordable and market housing, whilst managing the risks tied to non-social housing revenue dependency.

Resident Experience

Housing Ombudsman findings between April 2023 and March 2024 reveal above-average rates of maladministration in areas such as anti-social behaviour, property condition, and complaints handling. Broadland’s performance in these categories—especially ASB and complaints—is worse than national averages, underscoring urgent improvement needs.

At a glance

  • Homes: ~5,601

  • Governance / Viability / Consumer Rating: G1 / V2 / C2 (Apr 2025)

  • Development pipeline: ~600 new homes ongoing

  • Key highlights: Strong governance and development model, but consumer performance and service standards require urgent attention