Number of homes: Over 32,000
CEO: David McQuade
Website: www.flagship-group.co.uk
Areas of operation: East of England

About

Flagship Homes, part of Flagship Group, is a major housing provider in the East of England with a portfolio of more than 32,000 homes. The group delivers housing, repairs, and gas services through its subsidiaries and also runs a dedicated homelessness charity. Flagship presents itself not only as a landlord but as an organisation aiming to contribute solutions to the housing crisis.

Performance & Accountability

Flagship is regulated by the Regulator of Social Housing (code 4651). In November 2021, it retained the highest grades for governance (G1) and viability (V1) through a stability check, reflecting financial strength and robust oversight. It is a member of the Housing Ombudsman Scheme, with determinations covering complaints about adaptations, property condition, tenancy transfers, and complaint handling.

Strategic Direction

The group’s strategy centres on growth and sustainability, maintaining a strong financial base to deliver new homes while investing in existing stock. Its structure—combining housing, maintenance services, and charitable activity—is designed to maximise impact on housing delivery and community support.

Resident Experience

Flagship promotes customer service and community focus, but Ombudsman cases highlight issues with adaptations, complaint handling, property standards, and tenancy management. Resident feedback reflects sector-wide challenges around responsiveness and communication.

At a glance

• Homes: 32,000+ across the East of England

• Governance/Viability: G1/V1 – strong regulatory standing

• Focus: Affordable homes, development, integrated repairs and services

• Key identity points: Large regional provider, in-house repairs and gas services, homelessness charity