Number of homes: 28,544 (housing more than 60,000 people)
CEO: Louise Bassett
Website: www.gentoogroup.com
Areas of operation: Sunderland (core focus)

About

Gentoo is a Sunderland-based housing association managing 28,544 homes, providing housing for over 60,000 people. The organisation describes itself as values-driven, with a core purpose “to provide warm, safe and decent homes for our customers of today and tomorrow” and a vision “to become the best provider of social homes in the country.” Its work spans affordable housing provision, regeneration, and community support services, including employment initiatives, wellbeing support for older residents, and services for victims of domestic abuse and anti-social behaviour.

Performance & Accountability

Gentoo is regulated by the Regulator of Social Housing (code L4313). In December 2021, it was rated G1 for governance, V2 for viability, and C1 for consumer standards. While governance was deemed strong, the viability rating reflects financial pressures from significant investment in maintaining and upgrading stock, as well as broader economic risks.

The Housing Ombudsman has investigated complaints against Gentoo, including a case concerning delays and communication failures around the installation of double glazing. Such complaints highlight service challenges despite ongoing investment.

Strategic Direction

Gentoo invests millions annually in keeping existing homes safe, compliant, and modernised. The group is also building hundreds of new homes in Sunderland, focusing on affordable and energy-efficient properties to meet local demand. Its strategy includes partnerships with Sunderland City Council, Sunderland AFC, the University of Sunderland, and Sunderland College, emphasising a place-based approach to community development.

Resident Experience

Gentoo promotes a commitment to tenant wellbeing and independence. Residents benefit from services supporting employment, youth independence, and health. However, Ombudsman cases point to gaps in communication and responsiveness. Balancing its heavy investment in stock, new development, and broad community services with consistent delivery to individual tenants remains a key challenge.

At a glance

  • Homes: 28,544 in Sunderland

  • Governance/Viability/Consumer: G1 / V2 / C1

  • Focus: Affordable housing, regeneration, tenant wellbeing, community partnerships

  • Key identity points: Sunderland-centric provider, major local employer, strong city partnerships, significant community investment

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